I’ve been thinking a lot about how these days that everyone kind of knows about a lot of the big names in menswear. Balenci, Gucci, Yeezy, yada yada. But what are some brands YOU love that you don’t think are getting enough shine? Weigh in!
You heard of Aime Leon Dore? Very niche small brand……….nah but if I’m being serious I’d say brands like: Corridor, Whythe, Beams is v well known but kind of overlooked imo, Dehen, 18 East. Def not underrated but i think what Reese Cooper is doing is so good and he could be up with the most well known names in 5 years time
Transparent Hotel is still major league in its infancy but early products and brand ethos make it a contender to pop off in the next 12 months. Bought one of their waxed canvas 5-Panel hats and it’s become my everyday go to. Really cool concept too, essentially a radically transparent brand for the benefit and education of consumers instead of using transparency as a marketing tactic.
May be more niche than overrated but Rubato makes some phenomenal basics🤷🏻♂️I do agree with the take on OL being a more fluid brand in between that high and medium (F)ashion👌🏻3S is a brand I can’t say enough good things about either. Easy to wear, quality and just different enough (materials, cuts, etc.).
Hmm - as a observation in general I think any brands that sit between a category, for example mid and high end like OL get less shine and don’t land in as many discussions!
Our Legacy def doesn’t do everything great, and like a lot of brands, used to be better quality imo. As hyped as the workshop stuff has gotten, I don’t think that’s overrated, and their footwear is so good for the price point.
Hey Isaac, I studied abroad in Wellington back in 2013, greatest six months of my life. Learned about Stolen Girlfriends Club recently (excellent lightweight cotton tees btw) and been wanting to learn more about the NZ menswear scene. Checks has some great stuff, might snag some shorts. If you ever see this comment, thank you for the rec. Kia ora!
Oh that's rad man I love Wellington. Ironically Stolen Girlfriends Club are pretty notorious for stealing other brands and independent artists/creators work so I'd stay clear of them for the most part. Checks would be my number 1 rec (they ship internationally and I know they used to stock in the US) but there's a few others that are killing at the moment as well. Not sure if they all ship internationally but worth checking out regardless ✌🏻
Thom Morrison
Porter James Sports
Inward Goods
Kow Tow (technically womenswear but a lot of stuff that could be qorn by anyone)
They're all killing it. Thanks for reaching out bro, was really cool to connect and share etc ✌🏻❤️
Closing the loop here, just received two pairs of shorts from Checks. Great quality and unique styling, pricing is solid too especially on sale, really dig them overall. Thanks for shouting out the brand my man ✌🏻
You heard of Aime Leon Dore? Very niche small brand……….nah but if I’m being serious I’d say brands like: Corridor, Whythe, Beams is v well known but kind of overlooked imo, Dehen, 18 East. Def not underrated but i think what Reese Cooper is doing is so good and he could be up with the most well known names in 5 years time
Transparent Hotel is still major league in its infancy but early products and brand ethos make it a contender to pop off in the next 12 months. Bought one of their waxed canvas 5-Panel hats and it’s become my everyday go to. Really cool concept too, essentially a radically transparent brand for the benefit and education of consumers instead of using transparency as a marketing tactic.
Also love Moné, Libero, and Metalwood studios
And Austin is really hitting their stride. Their FW21 stuff was really special, and their SS22 collection is another big step forward.
Fuck with and Austin HEAVY
TS(S)
May be more niche than overrated but Rubato makes some phenomenal basics🤷🏻♂️I do agree with the take on OL being a more fluid brand in between that high and medium (F)ashion👌🏻3S is a brand I can’t say enough good things about either. Easy to wear, quality and just different enough (materials, cuts, etc.).
evan kinori's quality at that price point is so top. I really appreciate the deep focus on material and fabric combined with simple silhouettes
I feel like every corridor season gets better and better
Agree
Sunflower has turned into my favorite brand for pants, super quality and extremely affordable when they go on sale.
Has anyone else heard of them? Weigh in!
Shit bangs no doubt.
Show some love for Margaret Howell
We Stan a minimalist queen
Adsum, EG, OL
Love Adsum...is it blasphemy to say OL is *overrated* tho???
Hmm - as a observation in general I think any brands that sit between a category, for example mid and high end like OL get less shine and don’t land in as many discussions!
dumb question - which brand is OL?
Our Legacy def doesn’t do everything great, and like a lot of brands, used to be better quality imo. As hyped as the workshop stuff has gotten, I don’t think that’s overrated, and their footwear is so good for the price point.
Truly sustainable brands— ASKET and 66°North. Happy to send you some pieces to check out!
Down to peep some!
Awesome! Let me know your sizing and best shipping address. You can reach me at the following email, if preferred. Karyn@thenumber29.com
Not so much "menswear" in its specifics but I love Advisory Board Crystals and the product evolution they've gone through in the last 3 years
The big homies Checks Downtown. One of the best here in Aotearoa (New Zealand) but feel they don't get enough shine globally
I love checks!
Hey Isaac, I studied abroad in Wellington back in 2013, greatest six months of my life. Learned about Stolen Girlfriends Club recently (excellent lightweight cotton tees btw) and been wanting to learn more about the NZ menswear scene. Checks has some great stuff, might snag some shorts. If you ever see this comment, thank you for the rec. Kia ora!
Oh that's rad man I love Wellington. Ironically Stolen Girlfriends Club are pretty notorious for stealing other brands and independent artists/creators work so I'd stay clear of them for the most part. Checks would be my number 1 rec (they ship internationally and I know they used to stock in the US) but there's a few others that are killing at the moment as well. Not sure if they all ship internationally but worth checking out regardless ✌🏻
Thom Morrison
Porter James Sports
Inward Goods
Kow Tow (technically womenswear but a lot of stuff that could be qorn by anyone)
They're all killing it. Thanks for reaching out bro, was really cool to connect and share etc ✌🏻❤️
Closing the loop here, just received two pairs of shorts from Checks. Great quality and unique styling, pricing is solid too especially on sale, really dig them overall. Thanks for shouting out the brand my man ✌🏻
Haven’t heard of it but will check it out
A fellow Edmonton king, eh? You love to see it.
Let’s all go for a dart eh